Ma'am Sir. The greeting that belongs to the UAE and nowhere else.

If you have spent any time in the Gulf, you know it instantly. That warm, slightly baffling, completely endearing greeting used by service staff in cafes, restaurants and hotels across the Emirates, where the gender distinction simply does not apply and everyone is welcome equally. Ma'am Sir. It makes no grammatical sense. It makes complete human sense. And it is one of the things people miss most when they leave.

This card celebrates that unique welcome with a repeated pattern of the traditional Arabic coffee cup, the finyal, the small handle-less cup in which gahwa is served across the UAE. Gahwa, Arabic coffee brewed with cardamom and saffron, is one of the great expressions of Khaleeji hospitality. At every Emirati home and majlis you will be welcomed with a cup. The most honoured guest is served first. You receive the cup in your right hand. And when you have had enough, a gentle shake of the cup signals that you are full, you are happy, you are home.

The finyal pattern is printed with silver foil detailing on crisp white cotton card. Blank inside for your own message. Made in the UAE on premium carbon neutral 300gsm cotton card. Comes with a white envelope.

Why this makes a perfect gift: A brilliant card for anyone who loves the UAE, its culture, its hospitality and the quirks that can only happen in communities made up of a melting pot of cultures. Perfect for farewell gifts, thank you cards, welcome cards and anyone who has ever been greeted with a fenyal of gahwa and felt immediately at home.

300gsm carbon neutral cotton card · Silver foil detailing · Blank inside · White envelope · Designed and made in the UAE · 13.5 cm x 13.5 cm

Dimensions: 13.5 cm x 13.5 cm x 0.2 cm
Materials: responsibly sourced card, silver foil
Made in United Arab Emirates

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